Apple has ended its exclusive deal with O2 as the only provider of the iPhone 3G and 3GS in the UK.
Since 2007 the O2 network has been the sole supplier of the iPhone in the UK. The move had given O2 an advantage of other networks and opened the door to thousands of new customers for O2 all seeking the much sought after iPhone. It also opened iPhone to hackers breaking the locks that tied it to O2.
An O2 spokesman said:
“We always knew that iPhone exclusivity was for a limited period of time, but our relationship with Apple continues and will be an ongoing success.”
We had mentioned back in 2007 when Apple were considering the Nano Phone that they would be wise to open the doors to other networks:
“Apple would be best to consider when coming into Europe to open the doors to more than one carrier and not limit themselves or the functionality of their phone.”
Though the iPhone has been a huge success, it is probably likely they feel they could garner even more customers by opening to other networks. This makes more sense considering the Smartphone competitors from the likes of Google’s Android, and RIM’s Blackberry Bold and Storm.
Orange has launched a website to garner customer’s interest in the iPhone and will launch it through their stores and online shops in the near future.